Typography Amplified
Typography Amplified
Typography Amplified
The designers of fonts for brands are slowly but surely transitioning to a new dawn of interactivity across font file formats. Variable font technology has given birth to responsive and interactive font experiences for brands and their customers. Never has typography been leveraged as ‘brand experience’ to such a degree as it is today.
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Pull it all together:
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We partnered with Audiosocket to develop a project that brought these threads together. How could creatives not only explore the connection between sound and typography – between the senses, really – but link the two into design-ready assets?

The result is Fonic, an application that leverages AI to correlate and contrast typography and sound, to see sound through typography, and typography through sound.