Typography and the generational continuum.
Typography isn’t just design — it shapes how we express ourselves, share information, and connect with culture. In Re:Vision, we explore how technology has continually impacted the design and use of type. Today, social media has become that defining force, influencing how we communicate, and amplifying type’s power to carry tone, personality, and meaning across screens.
Our new report, Fonts, Feels, & Reels: Generational Attitudes to Type — 2025, dives deeper into this shift — revealing how each generation utilizes and values type in the digital age, and what these evolving habits tell us about where typography is headed next.
78% of all respondents report that using distinctive, well-selected fonts boosts likes, shares, and comments on their social posts.
The research makes clear that font choice is not just aesthetic — it directly influences trust, personality, and engagement across generations. These findings give brands and platforms valuable insights into how they can connect with audiences through type.
Tom Foley, Executive Creative Director, Monotype
Learn more about how social media users across four generations and six key Latin-script markets view and use fonts and how this will shape the future for digital platforms, brands and creators.
Type Trends 2025. The latest in type design, from the Monotype Studio.