Synesthesia, a superpower in which one sense triggers another, is common among creatives. Designers instinctively pair visual and auditory elements to evoke emotion and convey meaning. Yet, until now, there have been no tools to systematically connect sound and typography.
How can creatives not only explore the connection between sound and typography – between the senses, really – but also link the two into design-ready assets? The result is Fonic, an application that leverages AI to correlate and contrast typography and sound, to see sound through typography, and typography through sound.